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- About
Pablo Fernandez and the rest of the team at Surfer Penguin are a young team. They focus on the Spanish and Portuguese speaking countries; the languages that they speak. Performance is their day-to-day task, and they pay special attention to web performance, usability, and accessibility – follow his story below.
We are a young team that have been working on the best betting and affiliates companies in the world, such as Betsson Group, Catena Media, or Game Innovation Group.
We always had in mind to found our own company and then we met in Malta, the ideal place where talent, knowledge, and expertise gathered together. Then, the rest happened.
iGaming is our only vertical and it is the environment where we move more comfortably.
Performance is a day-to-day task, with constant improvements and new trends. Surfer Penguin takes special attention to web performance, usability, and accessibility. Our performance is good because we try to make websites fast with no errors and using light plugins and good servers with updated products and latest technologies.
We try to be unique with our content, we have good content editors, and we offer good Spanish reviews, articles, and news.
We are a young and fresh team. We speak English, Spanish, and Portuguese, and we have links with the markets where we operate.
All of us have experience in the best betting companies in the world, in different departments, which gives us a deep vision of the affiliate industry.
We are passionate about what we are doing. As a result, our stats are constantly improving, and that is the main reason to keep growing.
Reaching a kind of level is hard. Keeping it is a demand, but improving constantly is our target. We make good quality products, and the good results are the best motivation to keep working.
Yes, our efforts are in many directions. From the beginning we had a whole vision of the system, and we count with valuable human resources starting with marketing, graphic, and especially content writers. Our content is unique, fresh, and written by experts in the area with a deep experience in the area.
Surfer Penguin’s products and articles cannot be found in any other website and we are providing them in English, Spanish, and in the future, we will also translate them into Portuguese. In our team we speak those languages.
Social Media nowadays is fundamental to increase leads and sales. Every day, we have new platforms such as TikTok or Twitch, and it’s very important to be present in those places at the right moment. Surfer Penguin is focused on Instagram, Facebook, and YouTube , but for sure we will bet for new platforms.
Regarding Google’s constant updates, we are a generation that started saving our code in 5 ¼ floppy disks and are now managing cloud servers. Updates is a constant in our workflow.
We pay special attention to tech updates, not only in web standard regulators, such as W3C or WACC, but in main market technologies and trends used by Google, Facebook, Amazon, and upcoming technologies as blockchain or AI.
Difficult becomes a challenge, and that is the game we have chosen.
Our priority markets are based in the LatAm countries and in the Spanish speaking countries. It is a good opportunity; the competence is not very good and we are proficient with Spanish language.
We are sure that Surfer Penguin products will be very well accepted in the LatAm markets.
I believe that sports trading is our best niche; however, in the future we will try Trading with forex cryptocurrencies that is a profitable new niche.
There were two technical engineers in my house when I was a child. I fixed broken televisions when I was seven years old, so technology is something natural for me.
We don’t abuse technology. We know how to use different technologies and scale them or adapt them depending on the project.
Sometimes you need a simple solution for a complex problem, and sometimes you have to use the latest technologies in a simple element.
Data treatment and Blockchain will become the most impact technologies in 2021.
Virtual and Augmented Reality will give a plus to the industry as a step on in the entertainment industry. On a minor impact, the Internet of Things will take its part in the cake.
But Blockchain technology and payment methods related with cryptocurrencies will be the most visible and incoming change in the industry.
Not so much, since our target markets are the Spanish speaking markets based in LatAm and Spain. However, regulations in Spain are a challenge for us, because there are continuous changes without much sense and without much information in terms of bonuses restrictions and advertising.
The future of the sector will be hard. Affiliate companies have to be smart, adapting to the different regulators and restrictions, and those are constantly changing.
We have to be very updated, and only the smartest affiliates will survive.
Relationships with operators are very important. It is a challenge to maintain and take care of relationships with operators and multiple platforms, such as NetRefer. Ideally, we could have one platform for everything.
It could be to specialise in certain markets or in certain operators that do not have much competition, such as new casinos or new markets in LatAm and start using new technologies such as blockchain.
In the VR field, technology has to be better settled for the common user in order to be more profitable, and it does not depend on the iGaming industry.
Attending iGaming events is necessary for the industry’s health. It is very important to keep in contact with other industries, exchange views, attending boards, and be updated with new trends in the industry.
In 2021, with the COVID vaccine, I hope we can celebrate SiGMA and other events in the world with safety.
Doing better, as the time demands, is to provide that safety.
Yes, I have been to SiGMA Europe in Malta and I really enjoyed it every time.
In 2021, I hope to be able to attend SiGMA Europe, and I also have a special interest in SiGMA Americas, where Surfer Penguin have target markets.
I am a very curious and creative person. I have lived in four countries and speak three languages. When the work is done, I like to entertain my mind with any creative activity, such as drawing, taking photos, or any handicraft flying on my mind.
My favourite book is A Confederacy of Dunces by John Kennedy Toole. One of my favourite quotes is from Antoine de Saint-Exupéry: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
The SiGMA Roadshow:
The SiGMA Roadshow is stepping up its game; now virtual, the webinar will take on a new jurisdiction every month, targeting a global agenda of gritty conference topics and a small, yet buzzing expo floor. Hosted on an interactive platform, the 2-hours mini conference will delve into 5 key areas of debate, bringing key themes specific to the region – such as regulation, tax and compliance, and emerging tech, to a table of thought leaders and academics at the top of their game. The SiGMA Virtual Roadshow will reflect SiGMA’s global events opening in 5 major regions over the next few years, specifically Europe, the CIS region, Asia, the Americas, and Africa. The monthly event, which launches with a worldwide tour of 14 countries, starts off with the recently legislated Ukraine, and will be published via podcast. Should you want to be part of the SiGMA Virtual Roadshow – REGISTER HERE.